From November 27 to 30, 2012, the China International Construction Machinery, Building Materials Machinery, Engineering Vehicles and Equipment Expo and the bauma China 2012 grand opening in Shanghai New International Expo Center were held, and 300,000 square meters of exhibition The huge display space has brought together nearly 2,700 exhibitors from 40 countries and regions in the world, and it is expected that the audience will exceed 170,000.
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Deutz Engine is a traditional brand of power for construction machinery. Deutz FAW (Dalian) Diesel Engine Co., Ltd. (referred to as Deutz FAW-Dachai) and German Deutz Company have once again debuted at the BMW show. Deutz FAW Dachai Construction Machinery Power Co., Ltd. covers all areas of construction machinery. This time, Tier2 BF6M2012, BF6M1013 and Tier3 BF6M2012 three high-end construction machinery power diesel engines are exhibited.
Deutz FAW Dachai has established a joint venture in the field of construction machinery since its joint venture was established in 2007. It leverages the traditional brand strengths of Deutz Engineering Machinery, advanced manufacturing processes and world-class processing equipment, and the company's reputation for several years. The company has won the favor of domestic mainstream users, its influence in the domestic market has gradually emerged, its sales volume has doubled every year, and it has achieved a transcendent growth. Deutz FAW Dachai has achieved its goal of focusing on road-use engines to become a high-end power supply for road and industrial use. Business transformation.
Deutz FAW Dachai Construction Machinery Co., Ltd. has seen explosive growth in its power products, expanding its product support area, and increasing its number of cooperating manufacturers. The cooperation with industry leading companies has contributed to the company's contribution. At present, Deutz FAW Dachai Diesel Engine Products has fully entered the field of construction machinery and is widely used in the subdivision of construction machinery such as concrete machinery, excavators, road machinery, lifting machinery, mining, and oil and gas field machinery. It not only forms strategic cooperation with local leading companies such as XCMG, Zoomlion, Sanyi, Lingong, Heli, but also with foreign countries such as BMW, Atlas Copco, Liebherr, Wirtgen, Sandvik, etc. Leading companies also form a good interaction. In the area of ​​industrial products and markets, product sales have covered construction machinery, agricultural machinery, power generation equipment, and other areas. The cumulative sales of nearly 100,000 units, especially in the pumping field has accounted for 70% of the market share, has been in the field of agricultural machinery Companies such as Foton Lovol and Luoyang Yiduo have in-depth cooperation, and they have provided batch supply of more than ten companies such as Shanghai Dingxin, Yongqiang Power, Foshan Benma, Tellhow Technology and Powerlink in power generation equipment. The development trend. In the future, it will further broaden the supporting field and eventually build itself into the world’s leading supplier of construction machinery power.
In this year, the growth rate of the construction machinery industry as a whole slowed down. Deutz FAW Dachai Construction Machinery has achieved good results. The pumping industry still maintains a strong market share, and the market share of roads and excavators continues to increase. . The scope of product support has been further expanded, and the number of cooperative manufacturers has further increased. In particular, cooperation with industry leading companies has implemented the process of strategic cooperation. Deutz products have very broad space and prospects, and will leapfrog over the next few years.
This year, Deutz FAW Daichai proposed the "Quality-Leading" strategic goal. This strategy is the company's leading development strategy. The “Quality Leading†strategy is to achieve a domestic leading level of product physical quality within three years. Combining Deutz products with the characteristics of the Chinese market, the company achieved simultaneous technology, quality synchronization, and sales synchronization, making Deutz products in Dalian, China, and products in Germany not only of the same quality but also more economical and affordable. Deutz FAW Dachai has more than 800 service networks in the country. Germany DEUTZ has formed a world-class service security system in more than 1,600 service networks (excluding China), which fully demonstrates Deutz FAW Dachai Power's global market. Escort ability.
In the future, Deutz FAW Dachai will strengthen the advantages of concrete pumps and road machinery in the field of construction machinery; expand the market share of excavators, loaders, generators and high-end agricultural machinery; comprehensive coverage of cranes, mining machines, oil and gas fields, port airports, road maintenance And high-end markets such as sanitation. The company will carry out five product upgrades, namely technology upgrades: increase R&D investment, anticipate technical upgrades (product technology and supporting technologies cover 30-260 KW), meet domestic and international market demands, and upgrade quality: establish product reputation and establish domestic engines Quality First; Service Upgrade: Optimize standardized construction management, customer maintenance, market supply and marketing services meet and exceed customer expectations; capacity upgrade: German standard factory production equipment, 300,000 sets of 4-stage production line reserves; management upgrade: production, quality , R&D, service management, internationalization, standardization, and intelligentization surpass upgrades.
In order to meet the needs of the company's future development, Deutz FAW Dachai has formulated the “Twelfth Five-Year†development plan. The company takes "relying on the shareholders of both sides, based on the domestic and global, comprehensively improve the comprehensive management capabilities, production and sales of 2.5-7.2 liters of the most competitive automotive and industrial engines, to create a joint venture with the best overall efficiency" as the guiding ideology. With the principle of “everything around the market, everything is done around the market, and everything is surrounded by benefitsâ€, the “311†business goal has been formulated. That is, by 2017, the production and sales volume of Deutz FAW Dachai will reach 300,000 units. Achieved a sales income of 10 billion yuan, and a pre-tax profit of 1 billion yuan.
In order to achieve the planning objectives, during the “12th Five Year Plan†period, Deutz FAW Dachai invested a total of RMB 1.7 billion to import FAW Group's CA4DD, CA4/6DH1 State IV products and Deutz’s TCD2013 and TCD2012 Tier3 products, forming a complete Product pattern. The CA4DD, CA4/6DH1 new product is a high-end engine independently developed by FAW Technology Center and specially designed for FAW to replace lightweight, medium-sized commercial vehicles. The whole machine is at the international advanced and domestic leading level; TCD2013, TCD2012 series is the introduction of German Deutz. The company's most advanced core technology products are mainstream products widely used in international heavy-duty commercial vehicles, construction machinery and other fields.
Starting from scratch, Deutz FAW Dachai provides inexhaustible motive power for customers to achieve value through international quality, international service, international management, and domestic prices, and realizes a perfect transition from sailing to piloting, and strives to create a world-class power platform. The lofty goals are striding forward.
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