Dongying Export Tire Demonstration Zone highlights the brand effect

The Dongying Export Tire Quality and Safety Demonstration Zone is the nation’s first “Export Tire Quality and Safety Demonstration Zone”. It has more than 40 tire enterprises above designated size, more than 20 related supporting enterprises, and tire exports in 6 continents, 181 countries and regions in the world. Formed a diversified export market - the brand effect of Dongying Export Tire Demonstration Zone was highlighted.

According to the Shandong Dongying Inspection and Quarantine Bureau, in the first four months of this year, Dongying tire export reached 1.068 billion U.S. dollars, an increase of 38.2% year-on-year. Since the Dongying Export Tire Quality Safety Demonstration Zone passed the acceptance inspection of the provincial-level export industrial product demonstration area in 2009, the brand effect of the demonstration area has been highlighted. In 2011, the tire export volume in Dongying exceeded the US$3 billion mark in hand, which was an increase of 81.5% compared with the previous year, accounting for 39% of the total amount of tire exports in the province.

Quality assurance ability keeps improving

The Dongying Export Tire Quality and Safety Demonstration Zone is the nation’s first “export tire quality and safety demonstration zone”. It is understood that the tire companies in the demonstration area have all passed the ISO9000 quality management system certification, 12 enterprises have passed the TS16949 certification; more than 90% of enterprises have established laboratories equipped with durability testing machines, strength machines, X-ray machines and Experimental equipment such as dynamic balance tester fully meets all kinds of inspections from raw materials to finished products, among which five companies' laboratories have obtained CNAS accreditation.

During the construction of the quality and safety demonstration zone, the Dongying Inspection and Quarantine Bureau will use the demonstration area as a platform for transforming the development mode of foreign trade and serving the coordinated economic development of the regional economy. The construction will be led by the local government and the participation of the departments of industry and commerce, quality inspection, finance, and science and technology The large-scale working mechanism fully exerted the leading role of the local government, concentrated the strengths of various departments, greatly improved the level of enterprise management, and promoted the overall development of the tire industry in Dongying.

Scale continues to increase

There are more than 40 tire enterprises above designated size in Dongying, and more than 20 related supporting enterprises, among which four companies, Xingyuan, Shengtai, Jinyu and Wanda, have entered the world's top 75 tires; they have all-steel radial tires and semi-steel radials. The tires, engineering radial tires, engineering giant tires, bias tires and other 12 categories, more than 200 varieties of products, formed a tire-centered, rubber additives, carbon black and wheels and other supporting industries complete radial tire industry cluster The development model was named as the first batch of SME industrial clusters in Shandong Province.

International reputation continues to improve

The "China International Rubber Tire & Auto Parts Exhibition" has been successfully held in Dongying Guangrao County for two consecutive years. During the 2011 exhibition, more than 500 companies from more than 50 countries and regions participated in the exhibition, including Goodyear, Mitsubishi, etc. The well-known enterprises reached a total of 269 intentional trade agreements, with an intent trade agreement of 7.78 billion yuan. Guangrao County has grown from an obscure small county into a world-renowned tire production and export base.

At present, Dongying tires are exported to 6 continents, 181 countries and regions in the world, and the diversification of the export market has gradually taken shape.

The core competitiveness keeps improving

In accordance with the principle of "government set up a platform, enterprise-led, and complementary advantages," an independent innovation system has been formed that integrates enterprises as the main body, market orientation, and the combination of production, study and research. At present, the demonstration area enterprises have 3 well-known Chinese trademarks, 10 Shandong famous trademarks, 14 Shandong famous brand products, and 2 provincial-level technical centers. The National Research Institute of Tire Industry and Control Engineering Research Guangrao Research Institute has been established. Tire Industry Quality Inspection Center. The racing tyres developed by Shandong Yongtai Chemical Group Co., Ltd. have successfully entered the world's top automotive racing events and become the first Chinese supplier of the World Automobile Rally Championship.

During the “Twelfth Five-Year Plan” period, Dongying Tire Enterprises will strive to achieve higher goals. The development of “green tires, smart tires, and safety tires” will be the goal of future development, continuously improve independent R&D and innovation capabilities, and actively cultivate brand-name products; lengthen the industrial chain, increase the development of supporting products, expand industrial clusters, and improve the industry. The local support and self-development capabilities; encourage cooperation between enterprises in jurisdictions and large-scale domestic and foreign counterparts to establish joint ventures, establish large-scale enterprise groups, and cultivate large-scale leading enterprises. We will strive to achieve 30% to 50% of the national tire production capacity through 3 to 5 years of efforts to build the largest tire production and export base in the country and even in the world.

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