·Guangdong leads the global new energy industry market share of more than 11%

Guangdong's new energy vehicles have a global market share of over 11%. Among them, BYD's sales of new energy vehicles reached 61,722 vehicles in 2015, ranking first in the global sales of new energy vehicles.
Recently, in the Guangzhou Automobile Passenger Vehicle Factory in Panyu Hualong, the GACS PHEV, a GAC-powered hybrid new energy vehicle, is making its final sprint before going offline.
The new energy vehicle is equipped with a hybrid system consisting of a 1.5L Atkinson cycle engine and a G-MC electromechanical coupling system. It has a variety of drive modes: pure, extended and hybrid. This is not only a comprehensive attack launched by GAC to the new energy vehicle market, but also means that Guangdong's new energy vehicles have once again taken an important step.
At present, Guangdong New Energy Automobile not only sells well in China, but also covers 43 countries and regions on six continents, including mature markets such as the United States, Japan and Europe. The global market share is over 11%. Among them, BYD's sales of new energy vehicles reached 61,722 vehicles in 2015, and the global sales of new energy vehicles ranked first, creating a history of Chinese automobile brands.
Behind the rise of Guangdong's new energy vehicles, Guangdong relies on the advantages of traditional automobile industry clusters, and under the impetus of a number of supportive policies, it concentrates its resources on the core technologies of new energy vehicles. Nowadays, Guangdong auto companies have realized the development and industrialization of pure electric vehicles, plug-in hybrid vehicles and extended-range electric vehicles, and achieved strategic transformation and upgrading.
In the next five years, under the guidance of the “Thirteenth Five-Year Plan for National Economic and Social Development of Guangdong Province” (hereinafter referred to as “the 13th Five-Year Plan of Guangdong Province”), Guangdong’s new energy automobile industry will form Guangzhou Automobile. BYD Gemini constellation drives the rapid development of the upstream and downstream of the entire industrial chain.
In the future, the domestic and international new energy vehicle market will set off a whirlwind of Guangdong's “intelligence”.
New energy vehicles become the "made in Guangdong" corner overtaking benchmark
As an important passenger vehicle production base in the country, Guangdong New Energy Automobile Industry relies on two core cities of Guangzhou and Shenzhen, and focuses on the two major automobile groups of Guangzhou Automobile and BYD, forming a cluster of new energy automobile clusters in the entire Pearl River Delta. The forefront of the country.
In the first quarter of this year, BYD's new energy vehicles sold more than 16,000 vehicles, a year-on-year increase of 126.25%. Among them, the new energy sedan “Qin” sold 1,225 units in April, and its cumulative sales have exceeded 50,000 units since its launch. The new energy SUV “Tang” sold 3,145 units in April, and its cumulative sales have exceeded 30,000 units since its launch.
According to last year's data, BYD's new energy vehicle sales have reached 61,722 vehicles, surpassing Tesla, Nissan and other brands, ranking the world's first new energy vehicle sales, the global market share of more than 11%. More importantly, BYD's new energy vehicle footprint has spread across 48 different countries and regions and 200 different cities on six continents, including mature markets such as the United States, Japan, and Europe.
This is the first time that a Chinese automobile brand has led the world in the 60-year history of the automobile industry. It has become the benchmark for Guangdong to go abroad and “overtake” in the international industry.
At present, BYD pure electric taxi e6 accumulated mileage of more than 300 million kilometers, the maximum mileage of bicycles exceeds 700,000 kilometers, maintaining the current record of the longest mileage of pure electric taxis in the world. The pure electric bus K9 has a cumulative mileage of more than 75 million kilometers, and the maximum mileage of bicycles exceeds 260,000 kilometers. It also maintains the longest mileage record of the current global pure electric bus.
“In Lancaster, California, BYD is planning to expand a plant of nearly 100,000 square meters, and the output will be increased from 300 to 1,000 per year. The 7 to 18 meters produced here will have different passenger capacity and purity for different purposes. The electric bus will become the main model of buses, school buses and airport work vehicles in many cities in the United States.” BYD senior vice president Li Wei said that the BYD electric bus is not a low-cost route in the United States, but has market pricing power.
Compared with BYD's first step, Guangzhou Automobile Group's layout in the field of new energy vehicles is also improving day by day.
It is reported that GAC PHEV, a subsidiary of Guangzhou Automobile Group, is the first medium- and high-end extended-range electric vehicle in China. After a year of demonstration operation in some capital cities such as the Pearl River Delta region and Wuhan, it will be in short supply after being put on the market. The top three in the market segment. Among them, the order for the first month of listing in Shanghai last December was over 300, and the sales volume this year is expected to be 5,000. At the same time, since the GA5 PHEV was put on the market, there was no collision fire in the models sold, which made Chuanqi the reputation of “the world's safest new energy vehicle”.
From the perspective of the promotion and application of individual cities, as Guangzhou has carried out pilot projects for the promotion of new energy vehicles for six consecutive years, as of the end of 2015, Guangzhou has demonstrated a total of about 15,000 new energy vehicles in the areas of bus rental, sanitation postal service and private business. Exceeding the target of 10,000 vehicles promised to the state in 2013, it is ranked 4th in the national new energy vehicle promotion and application city.
At present, the annual output of Guangzhou New Energy Bus has reached 5,000, and the annual output of new energy cars has reached 30,000. According to the current plan, Guangzhou's new energy vehicle production will hit 1 million vehicles by 2025.
Core technology breakthrough is the key to the rise of Guangdong's new energy vehicles
However, why did Guangdong's new energy automobile industry have a successful road in just a few years, changing the pattern of new energy vehicles in the country and the world?
As an important automobile manufacturing base in the country, Guangdong has a complete industrial chain in the field of traditional automobile manufacturing. It has formed three series of Japanese, European and American, and independent brands. Guangzhou and Shenzhen are the pillars of the whole vehicle. The pattern of supporting support has strong competitiveness in the global automobile manufacturing industry.
Nowadays, the sudden emergence of Guangdong's new energy vehicles is based on the unparalleled advantages of other regions brought by the automobile manufacturing industry cluster, and has completed the breakthrough of key core technologies. At present, some car companies in Guangdong have the ability to fully support the verification and testing of key components of new energy vehicles, new energy powertrains, new energy vehicles, and independent development.
In terms of technical patents, Guangdong auto companies are also in a leading position in the field of new energy vehicles. Among them, BYD is the only company in the world that has its own battery factory, battery manufacturing process, automobile manufacturing process and bus manufacturing process. The number of patent applications is among the highest in the automotive industry. As of April 2015, BYD has accumulated a total of 8,846 patents (already authorized).
In terms of the core components of new energy vehicles, BYD's lithium iron manganese phosphate battery has basically reached the ternary material through the breakthrough of core technology (“ternary material” refers to the composition of three chemical components, components or parts. The whole material, including alloys, inorganic non-metallic materials, organic materials, polymer composite materials, etc., is widely used in mineral extraction, metal smelting, material processing, new energy and other industries.
It is reported that compared with ternary material technology, lithium iron manganese phosphate battery technology has the advantages of high voltage, high bulk density, high cycle life, high safety and low cost. Especially in the cobalt element used in the ternary material lithium battery, China's reserves only account for 1% of the world's total reserves, and more need to import from overseas, it is difficult to achieve cost control. In contrast, manganese resources in lithium iron phosphate lithium batteries are relatively abundant in China, and the cost of cathode materials can be reduced by 30% after large-scale production.
In fact, as early as 2012, BYD's iron battery production base obtained ISO/TS16949:2009 certification, which is the first ISO/TS16949 certification for China's electric vehicle power battery industry. ISO/TS16949:2009 is based on the ISO9001:2008 standard, according to the characteristics of the automotive industry, combined with the concepts and methods of modern enterprise management, the international automotive industry technical standards developed by the International Automotive Task Force (IATF).
Gu Huinan, general manager of Guangzhou Automobile Passenger Vehicle New Energy Branch, said that in the key technologies of new energy, GAC Chuanqi has built a system architecture that is cross-platform, cross-vehicle, and suitable for a variety of new energy power solutions, realizing batteries, Development and industrialization of electric and electronic control "core three electric" components. “Our new energy vehicles have achieved collinear production with conventional models, which greatly reduces production costs. At the same time, the core components are not only produced by ourselves, but also cultivate excellent suppliers, and continue to reduce under the premise of continuously improving quality. Cost, lower the price threshold for new energy vehicles, so that more consumers have the ability to experience the driving experience brought by new energy vehicles.” At the same time, GAC Chuanqi also strives to obtain in other technical fields of new energy vehicles. High-tech breakthroughs and the selection of star models for new energy generation.
It is reported that GAC plans to launch more than 10 new energy products during the 13th Five-Year Plan period. Currently, it is researching 5 models, covering three categories: pure electricity, plug-in and hybrid. In 2020, the production and sales volume is expected to reach 100,000-200,000 units. By building a new energy product technology series and network promotion system, we will build a leading position in the field of new energy and become an industry leader. At the same time, GAC will conduct a number of pre-lead technology research, including wireless charging technology, a new generation of high-energy power cells based on graphene, fuel cells and so on.
Guangdong's new energy auto industry once again ushered in the "opportunity window"
According to the latest data from the National Federation of China, the sales volume of new energy vehicles in China was 26,208 units in May, an increase of 141% year-on-year. On this basis, the total sales volume of new energy passenger vehicles in China in the first five months was 86,000, a year-on-year increase of 126%. Last year, China’s new energy vehicle production reached 379,000 units, surpassing the United States and becoming the world’s largest new energy vehicle market.
Among them, the output of pure electric passenger cars and plug-in hybrid passenger vehicles reached 142,800 and 63,600 respectively, up 3 times year-on-year; the cumulative output of pure electric commercial vehicles and plug-in commercial vehicles was 14.79 respectively. Ten thousand vehicles and 24,600 vehicles.
It can be said that after the cultivation of new energy vehicles in China in the past few years, it has already passed the initial stage and began to enter the development stage. According to the average development cycle of the car enterprise for 36 months, the market will continue this rapid growth in the context of continuous improvement of infrastructure.
This means that the new energy vehicle sector in Guangdong will once again usher in a “window of opportunity”.
To this end, the “13th Five-Year Plan” of Guangdong Province has repeatedly mentioned the strategic layout of new energy vehicles, clearly pointing out that it is necessary to support new advantageous industries, focusing on the needs of energy conservation, emission reduction, pollution control and green development, and vigorously support new energy vehicles. Become a new advantage industry.
According to the "Implementation Opinions on Accelerating the Promotion and Application of New Energy Vehicles" of Guangdong Province, by 2020, the proportion of new energy bus ownership in the province will exceed 75% of all buses, of which pure electric buses account for more than 65%. Basically realize the large-scale and commercial operation of pure electric buses; the proportion of new energy buses in the Pearl River Delta region accounts for more than 85%, of which pure electric buses account for more than 75%, and the Pearl River Delta region has become the national pure electric bus promotion. Demonstration area for the application. On this basis, the province's new energy vehicles will be promoted and applied more than 250,000 vehicles by 2020, of which the number of new energy vehicles in the private passenger vehicle sector will exceed 200,000.
Under the continuous promotion of favorable policies, as one of the main players in the market, Guangdong new energy automobile manufacturers have made a key layout. For example, Guangzhou Automobile released the “135” new energy vehicle development plan early, which is to build a national laboratory to enhance the research and development of new energy; and fully grasp the battery system, motor system, vehicle control, electromechanical coupling system and system integration. The core technology will promote the upgrading of the whole industry; at the same time, it will form a series of three series of hybrid, extended range and pure electricity to meet the diversified needs of the market.
On this basis, GAC Chuanqi will introduce GA3S PHEV, GS4 EV and GS4 PHEV to the market this year; by 2017, GAC Chuanqi will also launch the B-class sedan PHEV, the new A-class sedan PHEV, and the new A0-class SUV EV. During the "13th Five-Year Plan" period, GAC will launch more than ten products in the field of new energy vehicles, covering pure electricity, plug-in and hybrid. By 2020, GAC's new energy vehicle production and sales volume will reach 100,000-200,000 units, build a new energy product technology series and network promotion system, build a leading edge in the new energy field and become the industry leader.
Of course, the huge market space has also attracted more and more capital into new energy vehicles. In March of this year, Guangdong home appliance giant Gree acquired Zhuhai Yinlong New Energy Co., Ltd., officially crossed into the field of new energy vehicle manufacturing, and built lithium battery materials supply, lithium battery, electric vehicle powertrain, vehicle, smart grid peaking The new energy closed cycle industrial chain integrating R&D, production, sales and technology of FM system.
“Looking at the world, from the situation of the development of new energy vehicles in recent years, China is generally good at the initial stage, but it will be crucial in the next few years. It can be said to be a decisive few years.” Wang Chuanfu, Chairman and President of BYD’s Board of Directors, said Nowadays, new energy vehicles are developing, and all the capitals want to share a piece of the pie, which means that they will face increasingly fierce competition, and even in the near future will usher in a cruel reshuffle stage.
Industry observation
Guangdong can continue to lead only by one or two car companies
Why is Guangdong New Energy Automobile able to develop so well? The key is innovation!
"From a national perspective, Guangdong, especially the Pearl River Delta region, has formed an industrial cluster and has a manufacturing system advantage, which is very beneficial to the development of new energy vehicles." Cui Dongshu, secretary general of the National Federation of Economic Associations, said that this is why Guangdong can be in new energy. The reason for the emergence of companies such as BYD and Guangzhou Automobile in the automotive field.
In the traditional automotive technology, especially in the core parts of engines and gearboxes, the core technology has been monopolized by foreign manufacturers. The automobile industry in Guangdong and even the whole country has always been in the stage of “big but not strong”. However, the rapid development of new energy vehicles has provided an excellent opportunity for the Guangdong auto industry to “turn from big to strong” and achieve overtaking in corners.
Then, with the rapid development of new energy vehicles, the market space is gradually opening up. How can Guangdong grasp the first-mover advantage in the field of new energy vehicles and continue to lead the country and the world? Especially in the key components of new energy vehicles, how to achieve independent breakthroughs and get rid of foreign technology monopoly?
Guangdong has given a clear technical breakthrough route in the 13th Five-Year Plan. In accordance with the requirements of the major projects for the development of strategic emerging industries during the “13th Five-Year Plan” period in Guangdong, the new energy vehicle sector should accelerate the construction of new energy vehicle projects and new power lithium-ion batteries, such as pure electric, plug-in hybrid and extended programs. Management system project, cultivating and developing special-purpose electric vehicles, short-distance pure electric vehicles, fuel cell vehicles and next-generation high-power energy batteries; vigorously developing high-performance electric vehicle drive motors and their controllers, vehicle controllers for electric vehicles Key products such as advanced transmission systems and high-power fast charging equipment.
Cui Dongshu believes that it is foreseeable that the competition for new energy vehicles will become fiercer in the next five years. If Guangdong wants to continue to lead, it must maintain the comprehensive advantages of industrial R&D and product manufacturing. In particular, we will continue to increase R&D talents and maintain relative cost advantages, so that the comprehensive advantages of R&D and manufacturing are effectively reflected.
"To fully utilize the resource allocation role of the market and promote the development of new energy vehicles with the huge market space in the future." Senior automotive analyst Zhang Zhiyong also said that on the one hand, Guangdong should make full use of its huge regional market and quickly complete the incubation period; We must be brave in breaking local protection policies and let enterprises fully participate in competition.
"In addition to the existing stimulus policies, we need some better talent introduction and environmental incentives to promote the common development of other enterprises and form an environment of industrial agglomeration and internal benign competition, so as to promote the benign interactive development of Guangdong's new energy automobile industry. Cui Dongshu said frankly that if only one or two companies are to develop in the future, it will be difficult to form a lasting industrial advantage.

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