Establish physical examination center and procurement equipment process

What preliminary preparations are needed to create a physical examination center? Let's take a closer look.

I. Funding:

The physical examination center has become a very hot item in the medical investment industry. Considering that the investment examination center is very good from the investment direction, when the specific operation is performed, it is necessary to have a full understanding of the local medical examination market and determine the investment that you want to invest in. Physical examination center customer positioning, in order to finally determine what equipment to vote, how much money. Specifically, we must examine the local population, the economy, and the existing physical examination centers. For different levels of cities, the amount of investment varies greatly. The most important thing is to have a comprehensive understanding of the existing physical examination center from the business scale, operating efficiency, site size, and equipment. The investment medical examination center must have advantages in many aspects than the existing medical examination center. In this case, the investment medical examination center will have the advantage of later development. Generally speaking, in addition to Shanghai, Beijing, and other capital cities, investment limits of 8 million are generally possible to establish a professional health check center with competitive advantage. For cities with a population of 1 million to 200 million, the investment quota is generally at least 6000000. These two figures are just a standard number and adjustments need to be made according to the local market conditions.

II. Site preparation:

At present, 80% of physical examinations are physical examinations, 10% are physical examinations, and 10% are voluntary medical examinations. As individuals, senior citizens, couples, and senior white-collar workers are gradually becoming the main force in the voluntary medical examination market. . Our new medical check-up center is targeted at the mid-to-low-end customers with the most market demand, minimizing investment and reducing investment risks.

Site selection: If we want to build a new physical examination center, we must consider the city's overall strength and the possibility of administrative examination and approval. (1) Administrative Examination and Approval General provisions of the Health Department do not specifically address the medical examination center for examination and approval, and set up relevant rules and regulations. Medical examination agencies are established in accordance with the requirements of the Regulations for the Administration of Medical Institutions. There is no policy restriction on setting up the "medical examination center" and there is no clear provision. There are corresponding rules and regulations for setting "outpatient department", and approval is not difficult. Set up a "medical examination center" and have it approved by the provincial health department. Set up “outpatient department” for approval by the municipal health bureau. Regardless of whether the "medical examination center" is set up or the "outpatient department" is set up, the Health Bureau requires the doctor of the medical examination institution to have a qualification certificate of a practicing doctor.

(2) Regional requirements: Try not to be in the city center because the rent is expensive, and the medical resources are too rich. Administrative approval is difficult and the competition is particularly fierce. Physical examination services are not like restaurants, clothing stores, or service products that buy impulses when passing by, so do not be in downtown areas. Traffic requirements: We must choose a location close to the station, try not to exceed 10 minutes walk. If it is difficult, choose a bus station to converge.

(3) Area requirements: We need to ensure the rationality of the process, the spaciousness of the guests' waiting area, and the sub-healthy expansion of the sub-health projects. Therefore, the area requirement is 1000-2000 m2 (the whole podium of a high-rise building).

(4) Floor requirements: We have a high requirement for the smooth flow of the process. We must try our best to allow guests to complete all medical examinations on the same floor. This can greatly reduce the time spent in the medical examination process and reduce the hard work of the guests going back and forth.

three. Strategic plan preparation

1. Start with a strategic direction and implement a comprehensive brand strategy plan

The brand is undoubtedly an important decision-making method for companies to obtain long-term profits and achieve consumer psychological awareness. The implementation of brand strategy requires us to truly put the brand in the first place. For the implementation of the brand strategy, we must conduct detailed studies on the components of the strategic plan, including strategic analysis, strategic selection, and strategy implementation. Among them, one of the main contents of the strategic analysis is the core competitiveness. Although no differential competition (price competition) is still one of the competition means of the physical examination center, the differential competition (101 competition) is the main competition means of the physical examination center and is the main way to build the core competitiveness of the physical examination center.

To implement differentiated competition, we need to position our products different from others, find out the selling points, and focus on strengthening. The introduction of differentiated strategies also allowed many companies to identify their own positioning in marketing and achieved breakthroughs. This method not only applies to traditional enterprises, but also applies to our health care center. Therefore, implementing the branding strategy is the best means for the long-term development of the company.

2. Start with the system and standardize the staff's code of conduct

The system is the rule and is the code of conduct for all employees. The premise of formulating rules and regulations is that they must be effectively implemented. The standardized management of health checkup centers must regulate employee behavior through effective rules and regulations.

The common misconception about the rules and regulations is that the more the rules and regulations are, the more detailed and more stringent the punishment is, the better. However, if the rules and regulations are inefficient and cannot be implemented, the outcome will be counterproductive. Punishment alone will not effectively solve the problem. Therefore, the establishment of reasonable rules and regulations is very important to restrain employee behavior. For the physical examination center, the rules and regulations not only mean the orderly development of the entire physical examination activity, but also means that the brand and service are upgraded to a certain extent. It is also particularly important for the physical examination center.

3, start from the process optimization, truly automatic health inspection

Because the physical examination center has a large volume of business and a large number of physical examinations, taking the form of manual physical examination will inevitably increase the burden on medical staff. At the same time, it also has great restrictions on the improvement of the efficiency of physical examination. To realize the medical checkup automated health check, an informatized physical examination system is indispensable. In terms of physical examination software, the physical examination department and physical examination items are flexibly set to adapt to the changing needs of the physical examination business. At the same time, it fully supports multiple levels of physical examination package settings, facilitates the marketing of medical examination business, has a powerful template function, and automatically generates a medical examination summary. These functions have greatly accelerated the medical examination workflow, simplified the working procedures, and truly realized Automated health check.

We can come to an end when we prepare for these four points. The most important site selection problem in these four issues can be solved by professional companies. The other important issue is the selection of equipment. What kind of equipment can be selected can play the biggest role while ensuring the cost performance. The examination equipment on the market is now mixed. There are three things to keep in mind when selecting equipment. First, there must be a formal registration certificate for the country. Equipment with a formal registration certificate is clinically proven to be effective. This is the most direct recognition of quality. Secondly, the selection of equipment must be precise. Selecting as many equipment as possible for multiple inspections not only saves the cost of equipment and manpower, but also allows the guests to shorten their physical examination time and improve their satisfaction. Third, choose a device with health management capabilities. Nowadays, many medical examinations are for health management. Choosing a device with health management can attract more customers. Expand the services of the physical examination center.

The key to opening a physical examination center lies in selecting equipment. The necessary equipment for the physical examination center is the conventional medical examination equipment and functional medical testing equipment. Nowadays, more and more private medical examination centers and health management centers compete with each other, in addition to conventional equipment, functional medicine The testing equipment has been hotly promoted, and China is the originator of traditional Chinese medicine. Selecting functional medical testing equipment is naturally the best in China. After investigation, many health inspection chain agencies now use the most advanced HRA health risk assessment system in China to ensure the safety of the testing process. Non-invasive, painless, non-radioactive, few minutes out of the test results, can provide hundreds of functional data indicators covering the body's nine major systems, through the evaluation of the application of equipment, but also improve the utilization of conventional equipment in the physical examination center, in one fell swoop get more!

The physical examination center is currently in the Chaoyang period. The physical examination center project is a quick, high, and good project for investors. Select the physical examination center equipment, revenue billing ah. It can be said that investment is risky, and equipment must be carefully selected!