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“The Pakistani commercial vehicle market was once monopolized by Japanese brands. Nowadays, the sales of Dongfeng Commercial Vehicles in Pakistan have been increasing year by year, and they have won the trust of customers with reliable quality and high cost-effectiveness.†Dada in Pakistan's import of Dongfeng heavy-duty trucks Nissan CEO Ahmed Khur Khan Katak said.
Affected by the economic downturn in many countries around the world, China’s auto exports have fallen as a whole this year. However, Dongfeng Commercial Vehicle Co., Ltd., a subsidiary of Dongfeng Motor Corporation, China’s second-largest automotive group, expects to export 5,800 medium and heavy-duty trucks to Vietnam, Burma, Pakistan, Chile, and Peru in more than 10 countries and regions throughout the year, an increase of 26% year-on-year. .
The predecessor of Dongfeng Commercial Vehicle Co., Ltd. was a medium-heavy commercial vehicle manufacturing business established in China in the second half of the 1960s in a remote mountainous area in Hubei Province (in 1992 it was renamed Dongfeng Motor Co.), but Dongfeng people never looked Confined to a trip in northwestern Hubei.
Dongfeng Commercial Vehicle Co., Ltd., with its vision of “achieving the east wind from China to the worldâ€, formulated a “three-step†strategy: first, maintain China’s leading truck brand status; second, take root in overseas growth markets, and finally enter mature markets; Globally recognized brand.
In addition to vehicle exports, building an assembly plant overseas is an important move for Dongfeng Motor Co. to increase overseas sales and accelerate internationalization. At present, Dongfeng has set up assembly plants and branch offices in Iran, Russia and other countries and regions, and plans to open assembly plants to South America in the future.
Faced with the transformation of some domestic and foreign automobile markets from rapid growth to micro-growth or even negative growth, Niu Yanfeng, chairman and party secretary of Dongfeng Motor Corporation, said: “We must have the ability to take back share of the increase, and we must learn and master it. In stocks and even decrements, the ability to repartition and seize the mouth of tigers will become more severe, and the greater the difficulty, the greater the firmness of the strategy of innovation, drive, and self-development will not waver."
Dongfeng Motor Company has always insisted on promoting independent development in opening up and cooperation, and insisted on open cooperation in independent development. In recent years, the company has paid more and more attention to improving its core competitiveness in the process of promoting joint ventures, cooperation and internationalization.
In 2014, Dongfeng Motor Co., Ltd., the second-largest automobile production brand in Europe, invested 800 million euros in shares and held 14% of shares, becoming the largest shareholder with the French government and the Peugeot family. At present, the two sides are deepening synergies in R&D, procurement, and covering international businesses in Southeast Asia, the Middle East, and Africa. The two sides will build factories in Southeast Asia in the future to produce Dongfeng, Peugeot, and Citroen passenger cars. They will also explore the Dongfeng brand pickup and MPV export business.
The acquisition of Peugeot Citroën transformed Dongfeng from passively accepting foreign technology products to actively selecting and cooperating as partners. Dongfeng's independent innovation and self-owned brand development will continue to increase, and brand value and global image will also be further enhanced.
On the other hand, thanks to the "East Wind", the once-difficult PSA Peugeot Citroen Group continued to improve its business conditions and achieved better development in China and Southeast Asia.
“Made in China 2025†put forward the goal of selling 3 million new-energy autos of its own brand. Dongfeng Motor Company has a complete research and development system for new energy vehicles. During the “Twelfth Five-Year Plan†period, 62 models have entered the National New Energy Vehicle Demonstration Catalog. Among them, the E30 pure electric vehicle integrates many new materials, new technologies and new technologies, and has won 102 national patents.
This year, Dongfeng new energy vehicle sales jumped to 10,000-class new level for the first time, and almost all of them are pure electric models. During the “Thirteenth Five-Year Plan†period, Dongfeng will accelerate the pace of industrialization and marketization of new energy vehicles and will consider the export of new energy vehicles.
After nearly half a century of development, the former three-tier factory in the deep mountains has developed into a Fortune 500 company. According to the latest data, Dongfeng Motor Company sold a total of 3.9385 million cars in January-November this year, including 2.99 million passenger cars and 408,500 commercial vehicles. Dongfeng’s own-brand car sales accounted for one-third of the total sales.
This year, Dongfeng is expected to complete its total sales target of 3.8 million units. Its sales volume will not be lower than that of the previous year, and its growth will outperform the market. Market share and operating efficiency will increase steadily and will continue to rank second in the industry.