Shanghai Hino behind the concept of "zero service"

With the engine market increasingly focusing on after-sales service today, why does Shanghai Hino have implemented the "zero service" after-sales philosophy?

What kind of interpretation does Shanghai Hino have for "zero service"?

Can customers truly recognize "zero service"?

With all sorts of questions, recently, the reporter visited a service center in Shanghai Hino.

Center Leader: We have our own new insights and initiatives for after-sales service

The automobile sales industry has such a saying: The first car is sold by the salesman, and the second car is sold by after-sales service. The same is true of the engine industry, and excellent products must have better service before they can be recognized by the market. Although the number of Shanghai Hino's holdings in the market is not much, Shanghai Hino has no sloppy after-sales service. Not only are professionals responsible for service, but they also offer new insights and measures for after-sales service.

The person in charge told the reporter that Shanghai Hino, a late starter and small-scale company, was in a natural disadvantage compared with the engine enterprises with a long history. Therefore, Shanghai Hino decided to use special services to improve its competitiveness. After comprehensive consideration of the advantages of the Shanghai Hino engine and the competitive environment that Shanghai Hino has to face, a brand-new after-sales service concept - "zero service" was born.

Shanghai Hino Engine
Shanghai Hino Engine

Gu Yinxiang, Vice Minister of Shanghai Hino Sales Department: No service is the best service

Gu Yinxiang, deputy head of the business department of Shanghai Hino, explained the concept of “zero service” in this way: The service without service is the best service. In other words, do a good job of pre-delivery inspection, do preventive work, and move the gateway to the main engine plant to eliminate possible problems during the prevention phase. This way, no problems will occur and no failures will be eliminated. No service is required - this is the best service.

Under the guidance of this concept, after each engine is delivered to the user, Shanghai Hino will send a special engineer to provide detailed training for the user to guide the user to operate and maintain the engine correctly. At the same time, service personnel do not repair after product problems, but actively establish user profiles, remind and help users to carry out relevant maintenance at various times, and answer user's doubts.

Since the birth of the “zero service” concept, Shanghai Hino has continuously given new content to “zero service” and expanded the extension of “zero service”. Over the past few years, Shanghai HINO insisted on high standards and strict requirements to ensure that vehicles' "zero faults" became a measure of their own service standards. In a series of domestic and international major conferences and competition tests such as the "17th National Congress of the CPC", "Two Conferences", the Beijing Olympics, and the Paralympic Games, Shanghai Hino insisted on specific conditions such as heavy tasks, high specifications, heavy responsibilities, and long service hours. The principle of “thinking in place, organization in place, personnel in place, work in place”, based on the experience of successful completion of major traffic mission guarantees, continuously intensified the inspection and maintenance; selected technical backbones, advanced technical protection intervention, and personnel and financial resources. In terms of equipment and other aspects, we have done a good job in vehicle technical support from multiple angles and multiple levels, setting a record of “zero failures”.

Shanghai Hino, which has made a lot of achievements, is not satisfied. While summing up her experience, she has “zeroed” her existing achievements. Company related personnel told reporters: “The past achievements are not credit, but pressure and motivation. If anything is not afraid of 10,000, we must be afraid. If we want to maintain a 'zero fault' record, we must always be vigilant and effectively eliminate possible problems. In the bud."

Customers: Their after-sales service made us feel that the original choice was very correct

The user who has the most say in the market is the user. The person in charge of the business of a car transportation company in a county in Guangdong province has a special liking for the Shanghai Hino engine. He said frankly: "The pros and cons of the engine are related to the core factors of fuel economy, power, reliability, etc. Therefore, to evaluate the quality of a car, we must not only look at its appearance, but also its engine configuration. The engine produced by Shanghai Hino Company provides safe and reliable protection for highway passenger transportation companies with its characteristics of large horsepower, strong economy, energy saving and environmental protection, as well as meticulous after-sales and technical services."

This also explains on another level that the reason why “zero service” is fully recognized by users is the quality of the Hino’s engine excellence and the courage to promise and to honor it.

"The company's philosophy is quality first. When there is a conflict between localization and high quality, we will not hesitate to choose the latter. From 2005 to 2009, we accumulatively sold 10,000 engines, and the quality of our products has remained relatively good. The promise of one million kilometers without major repairs has also been realized,” Wei Yeyong, deputy general manager of Shanghai Hino Engine Co., Ltd., told reporters.

Indeed, compared with Shanghai Hino, the domestic brand engine is similar in terms of technical indicators. To maintain high-end positioning, Shanghai Hino only has to do articles on fine management, precision craftsmanship, etc., in order to make the overall performance of the product higher, and continue to assume the promise of “zero service”.

"For the first time we chose Shanghai Hino, we also have a mentality of trying it, but our company's demand for vehicles is relatively large. Each purchase is tens or even hundreds of vehicles. So this kind of trial has certain risks. After the first cooperation with Shanghai Hino, their after-sales service made us feel that the original choice was very correct.” A customer of Shanghai Hino told reporters in this way.

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