On October 21, Toyota Motor Corporation announced that it will recall 6.5 million vehicles worldwide, including the Yaris/Vizi compact car, Corolla, Camry, etc., due to the hidden dangers of some models of electric windows. Just a few moments ago, Volkswagen and Ford and other auto companies and brands also announced a car recall plan. For large-scale recalls such as auto companies, I believe that there is no need to make a fuss at both the industry and the consumer level. In fact, the recall of auto companies is the norm. Acrylic Plastic Sheet,Plexiglass Acrylic Sheet,Transparent Acrylic Sheet,Acrylic Glass Yixing Guanyu New Materials Co.,Ltd , https://www.maplasticsheetsupply.com
We can find that in the mature automobile market represented by the United States, the recall of the whole vehicle is very common, and in the Chinese automobile market, we can also see that the recall of the whole vehicle is becoming more and more frequent. Why is there such a situation? Is the quality of our finished car products not doing well, or is the quality still falling? Under the current advancement of technology and more intense market competition, it is clear that the possibility of this quality decline does not exist, on the contrary, it is still improving.
One of the keys to the cause of this situation is that countries have improved their car quality standards or requirements. The reason for the high frequency of recalls in the mature automobile market is, of course, that the standards for the quality of the entire vehicle are already quite strict; and the reason for the higher recall frequency in the Chinese automobile market is that China’s standards for vehicle quality are becoming stricter. .
At the same time, we must also note that the Toyota recall is a preventive voluntary recall in the absence of any accident. Why is Toyota so proactive? The reason, of course, is to reflect the corporate social responsibility and responsible attitude towards consumers. On the other hand, what is more important is that if there is an accident caused by hidden dangers, the car companies will face A huge fine is unbearable. This is the second key reason for auto companies to implement voluntary recalls.
It is worth noting that every time a car company implements a global recall, the domestic industry and consumers will care whether the region where the recall will be implemented will include the Chinese auto market. I believe that auto companies implement global recalls and decide which regions are in the process of recall. In fact, there is no such thing as "discrimination." On the one hand, of course, it depends on whether or not the region is recalled. On the other hand, it depends on the other. Regional related policies and regulations and penalties regulations even penalize costs and so on.
Imagine if the United States has lower standards for car quality than China, and its penalties for car quality problems are lower than those of China. Will American consumers enjoy higher recalls than Chinese consumers? I believe that as a car company with a core profit-oriented purpose, it will not announce a recall as long as there is a possibility.
Therefore, when the industry and consumers are concerned about whether the global recall measures of auto companies will include the Chinese auto market, should they first look at whether China's relevant policies and regulations are higher or lower than the mature auto market, or should we look at it first? The penalty costs associated with mass incidents are higher or lower in China than in the mature automotive market. I believe that as long as these two issues are clearly understood and understood, the industry and consumers will no longer only criticize the social responsibility and conscience of auto companies.
In many cases, the industry and consumers believe that the relevant national authorities are not doing enough work in related areas. But in my opinion, we should still look at the problem from a development perspective. Compared with the mature automobile market and even the development history of hundreds of years, the development of the Chinese automobile market is only a few decades. Therefore, compared with the mature and perfect market supervision of the mature automobile market, the supervision work of the relevant authorities in China does There are still many deficiencies and imperfections. As we all know, China's auto product power and brand power need time to accumulate. In fact, China's related regulatory work actually takes time to accumulate.
Therefore, if we look at the issue from a development perspective, whenever we see the progress of the Chinese brand, we will give more recognition to it; whenever we see the relevant policies and regulations given by the relevant Chinese regulatory authorities, When the more perfect, we will give more recognition to it.
I believe that with the continuous improvement of China's relevant regulatory work, even in the case of continuous improvement of the quality of vehicle products, the future recall of the Chinese auto market will become the norm.