4.0 Strategic Positioning Zoomlion Develops Economic Waterwheels

In January 2015, after more than six months of hard work, Zoomlion Environmental Industry Co., Ltd. successfully developed six series of economic waterwheels, a total of about 30 models, with a promising market outlook.

The economic water tanker is a series of products developed by the environmental industry company that implements Zoomlion's 4.0 strategic positioning and strictly follows the IPD model. Product 4.0 strategy is a research and development concept that creates maximum value for customers. It is a working method that maximizes technology, cost, quality, and service. It is a tool to lead customers and open up markets, and it is also important for equipment manufacturing companies to realize overtaking. magic weapon. The IPD model is a new model that is market-oriented and integrated with product system development. It is a powerful guarantee for the successful listing of products from product development to products, and it is also a measure for concrete implementation of the 4.0 strategy. This model realizes the entire process of product development from research and development to end of life, and all-around management and control, so as to ensure the development of marketable products.

Zoomlion Economic Waterwheel
Zoomlion Economic Waterwheel

It is understood that at present, the domestic water tanker's total output value is about several billion yuan each year, and the products of the environmental industry companies account for about 10% of the total. The main customers are municipal sanitation and other departments, and numerous cleaning companies, individual customers, and construction sites and other market segments. It is the area to be developed. Based on the current market conditions, the key points for the research and development of the Environmental Water Company's economic waterwheel project are to strictly control costs and strengthen spectrum, and develop a full range of market segments for each segment. At the beginning of the economic waterwheel project project, the environmental industry company has always adhered to the strategic positioning of Zoomlion's product 4.0, developed strictly in accordance with the IPD model, and endeavored to implement spectrum serialization, configuration laddering, functional modularization, and component universalization. Strictly control the cost and improve the quality of the project requirements. After several departments cooperated and collaborated, the six series of economic waterwheels were successfully developed and adapted to a variety of working conditions.

In the spectrum of the six series, the entire water truck product line of the environmental industry company is divided into: 7-ton low-pressure cleaning truck, 12-ton low-pressure cleaning truck, 16-ton low-pressure cleaning truck, 16-ton high-pressure cleaning truck, 25 Ton-class low-pressure cleaners, 25-ton high-pressure cleaners. Each series distinguishes between high, medium, and low-end products, opens price gaps and adapts to different customer groups. In terms of cost control, environmental industry companies always uphold the concept of maximizing costs, and control costs in terms of material costs, manufacturing efficiency, and material management. . The common rate of the components of the six series of the same series of models reached more than 95%, and the common rate of parts of different series models reached more than 50%. The main functional modules in the series are also independently designed to be able to fully meet the requirements for quick installation of chassis for different environmental tonnage and different brands of sanitation machinery. Taking the 16-ton high- and low-pressure cleaning vehicles with the largest sales volume on the market as an example, compared with the old models, the environmental protection company developed a new generation of top-mounted assembly quality that is reduced by about 1000kg, and the number of precise parts and components is reduced by about 300 items. High-pressure cars have reduced a lot of costs, and manufacturing efficiency has increased by more than 70%. In terms of overall cost management, the sales price of water tanker products from environmental industry companies has been reduced, which has a very obvious price competitive advantage. In terms of product quality, the environmental quality of the company's economic water trucks is reduced by more than one ton, fuel consumption of the vehicles is lower, and the effective water capacity is increased (low-voltage vehicle 12 and high-pressure vehicle 9), and the operation time is longer, and maintenance is convenient. Sex and appearance quality have also improved significantly.

The successful development of economic waterwheels has solved the bottleneck that restricts the growth of the water truck sales of environmental industry companies and further strengthened the market competitiveness of Zoomlion in the environmental industry.

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