Year-end promotion frenzy hits 4S shop to set off a big battle

Close to the year, the car dealers of major brands may be tangled up in the year-end achievements. The "superior students" who complete sales tasks are often striving for better sales, but have not completed sales of tasks, and are "poor students". They are even more riveting at the moment. With great efforts, he made every effort to complete the final fight before the end of the year and the “go-go” war broke out. Messages, invitations to lure ceremonies, warmth ceremonies and other means to grab customers have been released. Can the owners of the cars hold their lives?

SMS bombing type - low price temptation, offer is difficult to resist

In the past few weekends, Ms. Yao spent her weekend at the 4S store. Since she had left customer information in the 4S stores she had been to, she had become the subject of major 4S shops for several weeks. From time to time, her mobile phone receives various types of car promotional messages.

“We will receive several promotional messages every day.” Ms. Yao said that she wanted to buy a luxury car, but the car was smaller, and several cars such as the BMW 3, Mercedes-Benz C and Volvo C30 were her choices. Because the car dealers have text messages from time to time, so that she is watching the "hearted people" feel very useful, she said that she usually see the promotional text messages are offensive, as soon as it is received deleted. But now, such a text message hits her. But soon, Ms. Yao tangled, "a few days ago, I received a message from the Mercedes-Benz store, said Mercedes-Benz C180K is now only 230,000 yuan, and price reduction plus preferential, it counts to nearly 100,000 yuan. Let people move! "Ms. Yao flew to the Mercedes-Benz store to test drive. In the past few days, the SMS of Volvo 4S shop came again, and the minimum price of the C30 is now as low as 240,000 yuan. "I'm going to test drive the C30 and make a comparison. I'll wait for orders later at the end of the month." Ms. Yao said that these days can just look again, perhaps the price of these cars will be loose.

Thick lure type - car of the year's end, otherwise the offer is a bubble

"Car dealers want me to have a car at the end of the year. Otherwise, the promotions will be cancelled." Mr. Wang, who wants to buy his wife an economical car, likes the high cost-effective concept, Wuling Baojun 630 and other joint venture brands, After going to several 4S stores to test drive, Mr. Wang placed an order last week. Mr. Wang also has a Chevrolet Epica in his home. The Spring Festival will not be in urgent need of a new car. However, when Mr. Wang explained to the car dealers that he would ask for a car after the year, the car dealers did not agree.

The meaning of the car dealers is that these concessions are all launched at the end of the year. If the Chinese New Year later buys a car, the sales volume will be after the year. It is useless for their sales this year. Therefore, car dealers should cancel the year-end discounts, such as navigators, oil cards, and insurance, which together add up to more than 10,000 yuan. At first glance, so many gifts and concessions will be in a bubble. Mr. Wang certainly does not want to. In the end, Mr. Wang, who did not want to lose his gifts, had no choice but to change his mind and decide on a car for the year.

Anniversary warmth type - more than a good impression, orders quickly

Last weekend, a 4S shop in Chengbei was busy celebrating its anniversary. On the day of the event, they invited nearly 90 new and old customers to attend the party at the end of the year. Most of them were customers who were interested in buying cars. Mr. Zhang was one of them. “Holding an anniversary, I know this is a car company to pull. A way to get close to the customer relationship.” On the afternoon of the same day, Mr. Zhang took his family in the past. The family first went to try the car, and then they took part in the activities of the 4S shop showroom. There were buffets, sketches, and song and dance programs. The atmosphere of the event was very good. .

Mr. Zhang said that while enjoying the dinner while watching the show, he felt that he had a close relationship with the brand. Of course, the last one that impressed Mr. Zhang was the 4S shop's anniversary promotion: a discount of 30,000 yuan and a gift package of nearly 10,000 yuan. It is said that there were more than 10 customers ordered on the same day as Mr. Zhang.