Dongfeng Liuzhou Automobile sold 3,650 commercial vehicles in January 2011, challenging 100,000 vehicles in the year


On February 14, 2011, Dongfeng Liuzhou Automobile Co., Ltd. received a good news: In January, Dongfeng Liuzhou Automobile Co., Ltd. sold 13,683 vehicles in total, an increase of 73.07% year-on-year; the accumulated sales revenue was 1,188.3 million yuan, an increase of 18.03% year-on-year and ushered in a good start.

In 2011, Dongfeng Liuzhou Automobile continued its strong production and sales momentum in 2010, and its sales and sales continued to increase in January, setting a new record for Liuzhou Automobile in history. Data show that in January Dongfeng Liuzhou Commercial Vehicle sales of 3650 units; passenger car sales of 10033 units, of which popular MPV sales of 2025 units, popular King Plaza sales of 8008 units, an increase of 514.58%.

The situation of production and sales in January can be said to have made a good start for the 12th Five-Year Start, and it also put a group of starting shotguns for the construction of 100,000 new automobile production bases in Auto City. According to the needs of market competition, in 2011 Dongfeng Liuzhou Automobile Co., Ltd. formulated a more aggressive "218" target, namely sales revenue of 20 billion yuan and sales of 180,000 vehicles.

The total commercial vehicle sales of Dongfeng Liuzhou in 2011 will challenge 100,000 vehicles, an increase of 81.8% over the same period of last year. The business will focus on deepening the transformation from a “guerrilla warfare” to a “position warfare” marketing strategy, achieving marketing standardization, implementing key areas, key products, Key networks, key promotions, and key breakthroughs. Implement triple jump in the overall strategy of the "Twelfth Five-Year Plan" for commercial vehicles: The first-phase start-up period in 2011 (80,000 to 100,000 vehicles sold), mainly to continue to strengthen the promotion of strategic products and seize the opportunity for quantity; 2012-2013 The secondary jump-off period (the sales volume is 100,000 to 120,000), focusing on the promotion of the “Three-Network Project” to create the “high-end brand status of the Dragon and Balong brand in the medium- and heavy-duty truck industry, and complete the strategy with key components and parts Arrangement pattern: In 2015, the third-generation take-off period (with sales volume of 120,000 to 150,000 vehicles), narrowed the gap with the first camp enterprise and achieved industry leading position in 3-5 market segments.

After transformation in recent years, Liuzhou Automobile has completed the expansion project of 65,000 commercial vehicles, and at the same time added a domestic leading 5,000-ton press, which has completely solved the bottleneck in the production of the frame and increased its capacity to produce 12,000 units per month. Basically solve the problem of insufficient capacity, it can fully meet the demand for the peak season in 2011.

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