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Affected by the financial crisis, compared with the "blowout" situation in the domestic auto market, the international auto market has been sluggish, and the domestic auto export business has been seriously contracted. Recently, however, the reporter learned of the good news from China FAW Import and Export Corporation. After long-term persistent contacts and preparations for better bids, FAW trucks once again turned against the wind to represent China’s commercial vehicles and went out of the country, where heavy truck products officially entered the Shell Corporation. The global transportation procurement system will first export vehicles in 10 Asian countries.
This not only signals the repeated recognition of FAW Group's products in the international market, but also boosts the morale of domestic commercial vehicles for continuous export.
It is no accident that FAW Liberation Heavy Duty Trucks is able to enter Shell's global transportation procurement system. The first is the high-end quality advantage of FAW Heavy Trucks. For many years, FAW has been adhering to its own roads, aiming at European advanced technology standards, integrating global advanced technologies, integrating domestic and foreign advanced assembly and component resources, and independently developing key assemblies such as cabs, engines, and axles, successfully building international standards. The level of high-end heavy trucks has also created a new era commensurate with world-renowned high-end heavy trucks. The brand advantage of China FAW is also a subsidiary of major international companies willing to accept FAW products. FAW Group, which has become the world's top 500 for many years, has become the world’s major The automotive manufacturers have stable customers and good reputation; FAW Group's deepening overseas marketing strategy also builds a bridge for the continuous export of FAW products including heavy trucks. In order to cooperate with Shell, China FAW Import and Export Co., Ltd. started the preparation and preparation of the project as early as a year ago. After arduous work, it passed the qualification review and technical review, and eliminated the legal constraints of overseas business. , And in the fierce competition with two European high-end brands, a Japanese light truck brand, relying on a good price/performance ratio and cost advantages, FAW liberation heavy truck finally won the bid, and China FAW is also the only successful bidder in the domestic heavy truck industry.
It is of great significance to be able to cooperate with Shell and enter the global transportation procurement system. Shell has a hundred years of history. It is controlled by Shell UK and Royal Dutch Petroleum. It is the world's leading international oil company with operations in approximately 130 countries. It has a wide range of partners and has interests in over 50 refineries in more than 30 countries. The group is currently the world's largest company. This cooperation will be beneficial to the global expansion of FAW Group Corporation in the future, and it will be able to take the initiative in participating in the export competition of other countries and regions; it will have a significant boost in the future export volume of complete vehicles; in quality management and In terms of technology, it will also greatly enhance the overseas management experience of FAW Group; as the only domestic successful bidder, it will also help China FAW's brand communication.
It is understood that after the signing of an agreement with Shell in early September, China FAW will have the qualifications for exporting heavy trucks to 10 countries including Pakistan, Malaysia, Thailand, India, and Indonesia. Among them, the confirmed business is that it will export 200 units to Pakistan, 20 of the first ones will be exported, and 200 units will be exported to Malaysia. Exports from other countries will also start gradually. With the continuous export of these liberation heavy trucks, it is believed that the liberation of heavy trucks will usher in more opportunities in the international market, and will be more widely recognized and welcomed by users!