In 2008, Jiangling Light Trucks once again secured the high-end light-card championship with a sales volume of 39,000 units. At this point, Jiangling Motors has won the national high-end light truck sales championship for 7 years, once again occupying more than 60% market share in the high-end light truck market. In the same period, the sales volume of Qingling was 17,000 units. After that, Futian Ouma, who entered the market, and Jianghuai Shuai Ling were still stuck at the 1,000-class level, and they could not form a valid separatist pattern for high-end light trucks.
Guangdong's sales again pull its head
In addition to being the champion of high-end light truck sales for seven consecutive years in the country, Jiangling Motors has a more prominent influence in the Guangdong market: in the Guangdong market, it has been the champion of light truck sales for three consecutive years—that is, in Guangdong, it is not only high-end light trucks. Even the sales of mid-to-low-end light trucks cannot compete with Jiangling light trucks! In 2008, Jiangling sold 10,036 vehicles in Guangdong. In particular, thanks to Guangdong's earlier implementation of the National 3 emission standards relative to the nationwide, Jiangling Light Trucks’ overall share of over 30% of ultra-high light trucks is far ahead of all light truck competitors. “Guangdong has always been one of the most important markets for our Jiangling market.†Pan Xinxin, manager of the Southern District, told reporters: “As Guangdong’s economy develops, the demand here is dominated by high-end products, and Jiangling’s decades of hard work have won wide coverage. The customer base and excellent word of mouth.Although there were many new high-end light trucks that later tried to share a share in the Guangdong market, they had little effect. Despite the global financial crisis that caused Guangdong's export-oriented economy to suffer, Jiangling Motors in Guangdong Sales volume has continued to grow, and it has become the only light truck brand with over 10,000 sales in Guangdong."
Sales blowout in the first quarter of 2009
By 2008, Jiangling Motors had won the national high-end light-card championship for seven consecutive years. Then in 2009? “We can only say that the start of 2009 was very beneficial to us, and we are very confident of securing Jiangling’s absolute superiority in the high-end light truck sector.†Liu Jingxian, brand manager of Jiangling Motors Light Trucks, disclosed to reporters: “JMC’s sales in the first quarter were lower than our expectations. It should be much better, and it should set a record high, especially in February, when our terminal sales increased by 80% year-on-year!†Although all major light truck manufacturers have received better-than-expected feedback in the first quarter of this year, Jiangling’s year-on-year growth rate It is outperforming competitors.
According to the statistics of the reporters, in the Guangzhou region where the performance is particularly outstanding, the total sales volume of its three dealers in the first quarter was already over a thousand units, while the distribution stores in Shenzhen, Foshan, Dongguan and other regions also accounted for more than 25% of the local market share. Jiangling Motors again took More than 60% of the average market share took the lead in the national high-end light truck market, while sales in Guangdong reached as high as 2011, with a share of more than 30%, an increase of nearly 10% compared to the same period of last year. Sales were blown in the first quarter of 2009 to win the first victory. fruit.
The three major incentives will help Jiangling 2009 summit again
When asked what caused Jiangling light trucks to perform well in the market, Liu Jingxian said: “The core of course is our consistent pursuit of the product's 'fuel-efficient and durable' quality, and it has been increasingly recognized by customers. Our product advantages and brand advantages have been brought into full play due to the vigorous implementation of relevant national policies.These related policies mainly include: the full implementation of the State III, the introduction of the fuel tax, and the relevant measures for the country to boost the industrial economy. ."
Jiangling Motors’ development of products in the country is relatively early, and generally the country's three emission standards in large cities such as Beijing, Shanghai, Guangzhou, and Shenzhen are prior to the general implementation time of the country. Since Jiangling’s preparation is very thorough, The market advantage of these cities is overwhelming, and even once formed a monopoly share. At the same time, most of the domestic light truck manufacturers have failed to make preparations, and even the timetable for general implementation in the country has not caught up, and they have only given up market share! In July this year, the country’s third national light vehicle will also be fully implemented nationwide, which will also have a stimulating effect on Jiangling’s market.
The implementation of the fuel tax at the beginning of this year also gave Jiangling Motors a very good opportunity. Jiangling’s products have always been known as “durable and durableâ€. The annual fuel-saving competition has been held for seven consecutive years. The wide-ranging influence of the “fuel-saving and durable†product image in the commercial vehicle sector is no match. The implementation of the fuel tax is exactly what Jiangling Motors has been preparing for many years. Return.
And whether the national stimulus plan for the overall economy or related policies for the automotive industry will further stimulate the demand for commercial vehicles. In particular, the recent “cars going to the countryside†will further promote the large-scale operation of rural areas, and seek a new growth point for the expansion of the demand for light-duty trucks.